B.C.'s "Prince of Pot," Marc Emery, may soon be a household name in the U.S. On Sunday, the CBS News investigative show 60 Minutes will air a segment on Emery, who is facing possible extradition to the U.S. over sales of marijuana seeds through the mail to the U.S.

"Here's a guy who operates openly in Canada," said 60 Minutes reporter Bob Simon. "He's been running his business, running his program to get marijuana legalized and has been completely left alone, which I take it is a reflection of the culture in Vancouver. He's being extradited to face 10 years to life in prison. The situation is so outlandish that it's a story."

Emery is hoping the segment, expected to reach more than 12 million people, will affect viewers, and voters, on both sides of the border. "If I end up in an American prison, both the citizens of America and Canada are responsible for shipping a good person off to jail for life," he said.